marketing

Internet Marketing - A Viable Marketing Strategy in a Down Economy

Monday March 30, 2009

I was an early adopter of internet marketing, starting back in 1997. I saw the power that the Internet carried that no other marketing vehicle or medium did. Where else could you start a marketing campaign, test it and change it all in the same day?

I'm still surprised by how many businesses have not adopted internet marketing fully. Perhaps they've dabbled here and there, but they've not embraced the full power that the internet carries. Let's think about it. The internet allows you to not only modify a campaign but really target your ideal customer or client.

An example of targeting would be Facebook, while they've not really proven that the advertisements work on Facebook when it comes to conversion they have proven that you can in fact target your marketing message to ideal prospects. If the user is single, they are faced with a dating ad. If they are engaged they are targeted with weight-loss advertisements. If they are married they are targeted with family vacations or perhaps even family counseling.

If you've not yet embraced internet marketing in your business, there is no better time than now. Internet marketing is a cost effective and efficient marketing method that is viable in a down economy. Take a few moments and let me walk you through the why's and ho